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Would you like a little more success for your butcher’s shop? AICHINGER develops perfect-fit, complete success strategies for your shopfitting! We can help you safely on the road to success based on our decades of experience.

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Das ESszimmer, Esslingen

The facts:

Size: 500 m²
Location: City centre
Assortment: Baked goods + sausage & meat products
Implementation: Team Ellhofen

New Gastro-Highlight in the Stuttgart area!

On 600 square meters, 150 seats and two floors: The dining room in the shopping center "Das ES" - Butcher Häfele and the Bakery Zoller allow the customer become a guest here. The name says it all. The "ESszimmer" (or Dining Room) is known for its 300 sqm loft with an impressive seating area including a panoramic view of the newly designed Esslinger Bahnhofsplatz. Amidst the stylish industrial design are large artificial trees and sculptures, the walls are decorated with imaginative wallpaper or brick.

The main entrance to the dining room is right next to the hot counter. To ensure that the meat loaf from Häfele's own production also receives a perfect spot, it is placed on the AICHINGER Plate 74. With this newly developed platter, hot dishes can be presented in an exclusive way and at the same time kept at a perfect temperature to the nearest degree. However, changing to other systems (GN containers) is still possible and thus guarantees maximum flexibility in daily use. Over 12 metres of service counters, meat and sausage products from Häfele as well as freshly prepared bakery products from Bakery Zoller are offered - all perfectly staged and presented.

In addition, the baker-butcher combination offers an extensive choice of light meals for lunch. After the first 100 days, the managing directors have drawn positive results and are very pleased with the 30 % increase in turnover.

Upcoming dates

  • 21.09.2019

    EuroShop 2020 - Düsseldorf

    16.02. - 20.02.2020 | Hall 13; booth 13A75

    EuroShop is the world’s largest trade fair for retail investment requirements. Future-oriented and dynamic, the trade fair presents itself in eight fascinating retail dimensions.