AICHINGER continues to grow. The multi-specialist for emotional fresh food experience worlds announced at EuroShop 2020 that it has positioned itself for the fast-growing future trends with the strategic partnerships with Wanzl and Shop IQ: Internationalisation and digitalisation. At the beginning of the year, AICHINGER founded the Food Service division, under the leadership of Urs Bischof, to actively link food retail and food service with concepts and services. ‘We are now perfectly equipped to meet the challenges of the new decade,’ says a delighted Dr. Oliver Blank, Managing Director of the AICHINGER Group. Last year, the owner-managed company with 650 employees implemented more than 2,000 projects worldwide.
Wanzl, in the premium sector, will integrate fresh and refrigerated counters from AICHINGER into projects in the future. ‘The products from AICHINGER are at the top of the league when it comes to excellence in the presentation of fresh goods,’ says Jürgen Frank, Division Manager of Shop Solutions at Wanzl. Dr. Oliver Blank, Managing Director at AICHINGER GmbH, explains: ‘We are continuing to expand our international business activities. Our partnership with Wanzl as a globally established company is a major step in this direction.’
AICHINGER and Wanzl in their collaborative efforts will also contribute their expertise in the field of digitalisation and create synergies. ‚The integration of the refrigeration units into a management platform will enable retailers to operate their stores even more efficiently and customer-friendly. We still see a great deal of potential, particularly with regard to compliance with set values, inventory monitoring and sales,‘ explains Jürgen Frank.
The digitalisation and connectivity of freshness, refrigeration and presentation systems will be developed by AICHINGER in a close strategic partnership with the specialists from Shop IQ. ‘With the Shop IQ modules, we are extending our promise that ‘success can be furnished’ to the digital sector,’ says Dr. Blank: ‘This helps our customers to reduce energy costs, or to present the optimum quantity of maximum fresh products in the counter according to demand - and thus to minimize duplicates and food waste’. At EuroShop, both companies will for the first time present the possibilities for the retail trade together in the Digital Innovation Lab at the AICHINGER stand.
This strategic partnership goes far beyond just a cooperation in sales. Innovative new products are also a focal point. Dr. Blank: ‘We want to reinterpret the concept of freshness at the PoS together.’ Flexible product presentations of chilled and hot convenience products or the easy placement of fresh products from salads to sushi to smoothies in the context of complete meals (meal deal) in just one refrigerated cabinet are just two of many possibilities.