Success needs

News about the AICHINGER group.

New managing director of AICHINGER Schwitzerland

AICHINGER Schweiz GmbH has restructured its corporate management in order to continue to develop consistently and on a long-term basis with new strategic approaches.

The interior architect FH Jürg Bräm has taken over the role of the new managing director at the Winterthur location. 

"We are very pleased that with Mr. Bräm we have gained an experienced expert in shop fitting and a great leader for this challenging position", says AICHINGER Managing Director, Dr. Oliver Blank.

"To assume a large part of the responsibility and to further expand the product business as well as the project business is a new assignment to which I gladly devote myself" - says Jürg Bräm. Together with the Swiss AICHINGER team, Jürg Bräm will further develop AICHINGER Schweiz GmbH as a future-proof and efficient location in the AICHINGER world.

New director of Interior Architecture & Design

Shop fitting of the future is the result of consistent and targeted further development, increased added value and unique experiences of space.

Shop fitting design is a form of art in which the customer is happy to shop and linger. Sustainable (interior) architecture can significantly improve working and living conditions. Whether it is an extension, reconstruction, conversion or a new building, customers and their needs are the focal point for every consideration. 

The new Head of Interior Architecture & Design at AICHINGER, Ulla Basqué, sees herself as a source of ideas and has taken over the direction of one of the largest architectural teams in the shop fitting industry. In this way, highly individual complete solutions for contract furnishings will continue to be created from a single source in the future. Taking on new perspectives and utilising all available potentials for change are at the center of Ulla Basqué’s considerations. 

With her many years of experience in the field of interior design and her prestigious awards such as the Interior Designer of the Year Award 2016, AICHINGER sees Basqué as the right person for the further development of architecture. Thanks to her contacts and synergies with a wide variety of partners, close cooperation with scientific institutions and associations, more can be achieved for customers.

AICHINGER at Internorga 2019

INTERNORGA is a catalyst for forward looking trends and creative product innovations. National and international exhibitors as well as a renowned congress program invite trade visitors to come and discover.

At INTERNORGA, besides the forum concept and the spirit of innovation, you can count on a top-class range of exhibitors. At AICHINGER, gastronomic inspirations, impulses and new ideas are clear in focus this year. The branching of retail and gastronomy concepts, offers the chance of increasing the frequency, but also the emotional charge of the sales strategies. Therefore, it is not uncommon for retailers to rely on targeted gastro approaches and recognize their added value.

Which gastro service is the right one? All of those which deliver customer value and fit the target group. This extends from the well-done snack-bar increasing the stay in the store, to independent restaurants which provide an independent concept, to the quick hot drink in a feel-good cafe, to holistic concepts that combine existing goods with gastronomy. AICHINGER has recognized this trend, because ultimately it is always about revitalizing business premises. The more frequency there is in a shop concept, the more you benefit from it. The gastro impulses shown by AICHINGER offer each operator clear added value and help them to be even more successful. The subject of area profitability vs. emotions is important. In the smallest of spaces, a maximum live cooking experience with integrated exhaust air - this trend is served with the AICHINGER innovation ROG - ROLL'N'GRILL® with clever, modern snack concepts that are presented to the public in a live presentation. The ROG is a plug-in single unit for the automatic grilling of meat, fish and vegetables and is based on three rotating, horizontally arranged and uniformly heated frying surfaces.

In the presentation area of ??the goods, top-class glass cabinets emphasize the self-service character and with our AICHINGER subsidiary "birkenstahl", the visitor experiences individual approaches and many years of experience in stainless steel production. birkenstahl is one of the leading providers of food service equipment and knows exactly what service equipment has to do and, above all, endure. Visit our stand at the Internorga and learn more about the perfect presentation and staging of food. Hall B2 | Stand: 313


Fresh Ideas, Innovations & Inspiration

Ranking as one of the top events in the meat industry: The Stuttgart SÜFFA is considered a must for butchers in Germany and neighboring countries and presents the upcoming key themes in the butcher’s trade. Changing consumer purchasing behaviour with a tendency towards system gastronomy and growing competition in the fast paced snack-to-go sector are just a few of the challenges for the modern specialised company of the future. Whether a more traditional butchery or a butcher’s franchise in the retail food trade, specialised businesses must develop further. For butchers new possibilities arise in already existing store concepts, but also in completely new opportunities in the field of catering and quick take-away snacks. At the SÜFFA, AICHINGER shows how the butcher industry can transform the strong market changes and trend opportunities into business successes. From the intelligent detail solution to the integrated shop concept, AICHINGER demonstrates it.

New Counter Highlight!

With the product innovation „FilouFLixx“, AICHINGER has developed a unique counter module which can be easily and flexibly converted from full-service operation to self-service in no time at all. This highlight will be presented for the first time to the butcher trade audience at the SÜFFA.

You can find all this at the AICHINGER stand:

New possibilities for sales promoting presentation of meats and sausage products: To show how a traditional craft can be modernly packaged and thus how to further to improve your market position.

A traditional sausage counter or a highlight in every sales area? With products such as the  glass display counter „SIRIUS SetPoint“, the new counter module „FilouFLixx“ and the round refrigerated counter with air circulation „AirMaxx“, the goods displayed receive a unique sales staging that works for the customer.

Butcher snacks: Innovative snack creations, far above average – ultra fresh, for every taste. This is how you turn market opportunities into sales and earnings. Creative design, a light and feel-good atmosphere is consistent with efficient furnishing solutions. 


Under the motto „FIT FOR FUTURE“, AICHINGER will present innovative ideas for successful bakeries of the future at the iba 2018.

The challenges and opportunities for bakeries in Germany and Europe require new thinking and new concepts. Consumer, shopping and nutritional behavior, health awareness and convenience orientation: the changes are obvious. AICHINGER Managing Director Oliver Blank: "Whether it's a traditional bakery or a bakery chain in competition with food retailing and system gastronomy, the bakery companies have to develop further. Added to this is digitization with new options for store and branch management as well as the combination of stationary business and online shopping. For bakers, new opportunities arise in existing store concepts, but also with completely new convenience concepts. "Under the motto FIT FOR FUTURE, AICHINGER shows how bakers can transform market changes and trends into opportunities and business success - from the intelligent detailed solution to the holistic shop concept.

You can all find this at the AICHINGER exhibition stand:

New possibilities for sales promoting staging of breads and bakery products: This is how bread and bakery expertise are presented and successfully distinguishes itself between discount stores and system gastronomy.

Bakery Snack - the next level: Innovative bakery snacks that stand out from the competition - ultra fresh, for every taste. This turns market opportunities into sales and earnings.

Ambiance meets efficiency: Creative design, a light and feel-good atmosphere in harmony with efficient work processes that are functionally well thought-out so that the sales staff can master them perfectly in everyday life. That's how you attract customers and turn them into fans.

Aichinger "bakery of creativity": What the open view baking area at the bakery is, is the creative studio at the AICHINGER stand. AICHINGER’s creative people show live how tailor-made concepts are created, give first-hand tips and, upon request, even scribble their first ideas down on paper.

Aichinger 100% live: Everything that is shown at the iba is live, real and can be transferred 1:1 to the bakery. Aichinger also provides a full view behind the counter and into the preparation area. This is how success is furnished

ROG wins coveted industry award in the category "Production Technology".

Since 2006, Huber Verlag für Neue Medien has once a year honored particularly advanced industrial products and solutions with the Industry Award.

Awards are given to the most advanced industrial products and solutions in 14 different categories - from drive and fluid technology, research & development via microsystems technology to suppliers. AICHINGER made it in 2018 - The submitted solution "ROG - ROLL`N`GRILL®" was awarded BEST OF at the INDUSTRIEPREIS 2018 in the category "Production Technology". The terms "production technology" refer to processes, measures and equipment for the production of goods as well as the development and construction of machines.

We are very pleased about the coveted award and see the very large market potential that our automatic gastro grill brings with it. ROG - ROLL'N'GRILL®, the fully automated grill and roasting system for the entire food industry. Three rotating and horizontally arranged frying surfaces ensure the best frying and grilling results for meat, fish and vegetables - and of course satisfied customers all around! More at:

EDEKA Kels - Store of the Year 2018

We congratulate our customer EDEKA Kels on their title of „Store of the Year 2018“!

EDEKA Kels was awarded the title of „Store of the Year 2018“, by the German Trade Association (HDE) at the end of January 2018. The prize was awarded during the trade real estate congress in Berlin, which took place at the end of January. After the wonderful implementation of the Markthalle Krefeld (real,-)project, our team from the AICHINER planning office in Haan again succeeded in setting a further highlight into the food retail sector. The market, which had once been the premises of an old machine factory, impressed the jury above all with its accomplished product presentation.  

After the REWE premium market in Munich (Fünf Höfe), which was awarded this title in 2017, EDEKA Kels is now the second AICHINGER customer to be awarded the title of „Store of the Year“, within the last 2 years. We congratulate our customer EDEKA Kels and everyone involved in this amazing project. 

AICHINGER at the Internorga 2018 in Hamburg

A generous helping of inspiration, richly seasoned in atmosphere, a multitude of concept ideas and a pinch of networking.

This year‘s Internorga exhibition concept by AICHINGER is aimed at the group of new generation of operating companies providing gastronomic concepts, as well as bakers and butchers. The young talent from the „wild youth“, work very differently today and make handwork re-experienced and unique. Quality instead of quantity, class instead of mass! The young entrepreneur focuses more on their own history, on sophisticated marketing and especially on the origin and quality of their top-class products. With this storytelling around the operator’s portfolio, they create their own brand and skillfully set themselves apart from the competition. 

In their „Concept Factory“  at this year’s Internorga, AICHINGER shows how the stories surrounding this new generation of operators can be experienced through innovative concept ideas. The shop fittings and with them the atmosphere created by AICHINGER reflects the emotions of this new generation in the sleek design style. The minimalistic and clear design concept deliberately sets the products on display into the spotlight through the overall dark contrast. The design language of AICHINGER Concept Factory in concrete, solid black steel and Nero Assoluto expertly captures the warm cherry wood as a chosen extreme and could usher in a new trend in shop fitting – it definitely does not always have to be oak! 

In the presentation area for goods, top-class, glass showcases and backlit counter fronts with 3D effects underline the product’s staging. And visible from a distance, a display cabinet for dry aged beef highlights this trend in the butchery section.  Opposite, a 4 meter high wall, tiled in Nero Assoluto with an open rigato rock surface directs the guest’s attention to the display of delicate cakes and the impressive coffee bar at the center of the stand. In a minimum of space, a maximum live cooking experience with integrated outgoing air – this trend is served by the AICHINGER innovation ROG - ROLL´N´GRILL using clever, modern snack concepts which are presented to the public via live demonstrations. The ROG is a ready to plug in single unit for automatically grilling meat, fish and vegetables and is based on three rotating, horizontally arranged and uniformly heated frying surfaces. Visit our Concept Factory at the Internorga and learn more about the perfect presentation and staging of food.

Aichinger mourns Dr. Hans-Georg Rummler

It is with profound sadness that we announce the death of our President and CEO, Dr. Ing. Hans-Georg Rummler.

He died suddenly and unexpectedly at the age of 61 during the night of the 5th to the 6th of January. He leaves behind his wife and two sons.

Dr. Hans-Georg Rummler joined Aichinger in July 2014 as Chairman of the Management Board and previously worked in responsible executive positions in various, larger companies. The sudden death of Dr. Hans-Georg Rummler has deeply shocked the management and all employees at Aichinger. His passing leaves behind a large hole in our company.

"We are shocked and very saddened by the sudden death of Dr. Rummler. Our thoughts and condolences are with his family and his relatives," says Günther Hertel, owner of Aichinger.

AICHINGER at fair SÜFFA 2017 in Stuttgart

To the future! How can modern butchers arm themselves for today’s challenges and set new standards?

The competition is strong and ever changing, just like the purchasing behavior of their customers. Additionally there´s a growing lack of skilled personnel and climbing price pressure. Successful companies count on their strong base of traditional butchery and at the same time reinvent themselves with new products and services. This variety is what captures the customer. The individuality of hand crafted goods is what gives them their personal touch and assures the thriving of handicraft business.

Visitors of this year’s Swüffa can once again expect a lot from Aichinger, high quality and proven products as well as new concept ideas and solutions for upcoming challenges. Since gastronomy, snack areas and food-to-go is getting more and more important these days, which is why we dedicated this year’s booth concept to visualize this exciting branch. We´ll be showing custom made solutions for you snack area paired with modern technology and individual style. The “Snackeria” will add to this with many additional hot spots and snack ideas. Together with Mogunita and other strong partners we´re able to present to you a well-rounded snack concept with many practical examples. Additionally we´ll serve you tasty delicacies prepared by our ROG ( and different sauces, easily and hygienically dispensed by foottec! Come, taste and see for yourself!