At südback 2019, shop fitting specialist AICHINGER will be demonstrating how handcraft bakers can successfully position themselves in times of discount prices and online shopping. AICHINGER's interior designers, together with the lighting specialists from we-shoplight, have created a stand concept that is particularly inviting, near to nature and transparent. The central themes are thus fitted into the perfect setting:
- Baking craft – emotionally staged and LIVE for all the senses.
- Creative bakery snacks for sale from dawn until dusk. To serve or for self-service.
- AICADEMY: Bakery snack and gastronomy advice from real professionals. From the average store up to the large freestander.
- Esspress It by the Coffeeshop Company – innovative lifestyle concept for coffee and more.
- Individual shop and light design – for sales promoting product lighting and a feel-good atmosphere.
The very foundation of the AICHINGER südback presentation is the authentic staging of handcrafted baked goods. "There are enough people who, despite discount prices, consciously spend a little more on baked goods and bakery snacks if they can recognise the difference and taste it," says Dr. Oliver Blank, Managing Director of AICHINGER. "The baker of tomorrow must literally pick up the customers, with fast to-go offers as well as customised feel-good rooms to enjoy this on site. And with the characteristic qualities which distinguish a good, genuine and true baker of confidence: Honest ingredients, unique recipes and freshness that can be experienced".
The centre stage of 156 square metre Aichinger stand is therefore the presentation of the handcrafted bakery products. To ensure that the top products catch the customer's eye, special attention getters are integrated into the counter presentation as "sales boosters": MaxxPoint and AirMaxx. They keep fresh goods well chilled and are also particularly ergonomic for sales staff. The shopfitting experts will also be showing the new self-service refrigeration units from the TopSpot series, which can be attractively integrated into the store design - the baker's answer to the increasing customer demand for convenience and speed, and easy to combine with classic service sales. The matching digital price labelling systems from Shop IQ, combined with electronic and digital payment systems, will also be on display.
A special AICHINGER highlight: the snack specialists at "AICADEMY" will prepare innovative bakery snacks for the baked goods produced live – and for any time of day. The AICADEMY consultants will be demonstrating how bakers can create innovative snacks that are "reliable in calculation and success" at the same time. "For it to really work in everyday practice, the processes must be right, the equipment must be as flexible as possible and baker-affine ingredients must be used," says Klaus Wydra, head of AICADEMY. Directly next to the Aichinger main stand, the AICADEMY experts will demonstrate live in a compact sales kiosk, that this not only works at high-frequency and large free stander locations, but is also possible in small areas.
The vegan chef, Estalla Schweizer will also be watching alongside the AICADEMY consultants. Cooking, baking and healthy eating have long been her passion and calling. Together with the AICADEMY, she will prepare fresh and seasonal dishes on the Sunday and Monday of the fair, which not only tickle the palate but also pay tribute to health.
The newly developed Espress It by Coffeeshop Company module shows that baked goods sales, bakery snacks and coffee specialities complement each other perfectly - a meeting place for trendy coffee and tea delights in premium quality in a casual lounge atmosphere. At AICHINGER in Hall 7, Stand 7D11.