Success needs
INFORMATION.

The central element of the company’s public communications is a stylised A in the form of a triangle, in the familiar AICHINGER red. The three sides of the trademark represent the standards and pillars of expertise of the AICHINGER Group: technology, design and presentation expertise combine to form the ‘AICHINGER Method’. The AICHINGER trademark is registered with the German Patent and Trademark Office and is a protected trademark.  

The new corporate design is not just a refreshment of the logo, but a key component in an intensive strategic process within the company. The tip of the new AICHINGER trademark points the way forward on AICHINGER’s path like the needle of a compass. Our vision of an integrated and unmatched provider of comprehensive solutions has been given a face with the new corporate design,’ says Sebastian Holzberger, Marketing Director at AICHINGER.  

Our technology expertise gives rise to a commitment to developing and producing products with innovative functions in-house. Our design expertise underlines our commitment to planning projects with visionary concepts and implementing them with a view to creating an extraordinary shopping experience. Our presentation expertise describes our commitment to creating sales platforms for fresh products that appeal to customers’ eyes and inspire them to try and buy the products. With these three key elements of expertise, AICHINGER helps increase customer frequency and thus generate greater sales and profits. Successful shopfitting. 

‘AICHINGER is the only provider to offer expertise in shopfitting, refrigerated units, catering and professional kitchens in addition to lighting design and concepts from a single source. This enables us to offer our customers groundbreaking solutions,’ adds Sebastian Holzberger.

"THINK FOOD" is the name of AICHINGER's visible and tangible statement for EuroShop (Hall 13, Stand A75). The multi-specialist for emotional fresh food experiences and innovative shop fitting products presents trend-setting products and concepts for the mega trends in food retailing: more fresh presentation, more gastronomy and more fresh convenience and to go. The focus will be on the new TopSpot MIO+ series of self-service refrigerated cabinets, the new, curved SIRIUS Swing refrigerated counter, small gastronomic space concepts for food retailing and digital solutions for energy saving and sales optimisation at the PoS.

AICHINGER thus highlights its competence as one of the leading full-range suppliers for shop design in the fresh food sector and its innovation leadership as a manufacturer of energy-efficient refrigerated counters and self-service refrigerated cabinets "Made in Germany". "On the one hand, we are the only supplier for the food retailing industry to offer planning and implementation expertise in the areas of shop design and at the same time for gastronomy and offer our own manufacturing expertise in refrigeration cabinets," explains Patrick Simon, Head of Food Retail Sales at AICHINGER.

The first AICHINGER fair premiere: The complete product family of the new TopSpot MIO+ series of self-service refrigerated cabinets. The highlight: For the very first time products of different temperature requirements can be presented in a self-service refrigerated cabinet - up to temperature class M0+! This allows an unprecedented freedom and flexibility in product placement - from sushi to sandwiches and smoothies. A complete range of new shelf displays and accessories ("P-Boards") enable the best product-facing in the entire spectrum of refrigerated self-service fresh products - and thus more impulses to buy. With this flexibility, the TopSpot MIO+ series stands for maximum investment security.

In-shop catering is one of the future themes in food retailing. Together with the specialists from the new Foodservice division and the food experts from AICADEMY, four different small-scale catering and coffee concepts will be shown live. "The food concepts and the kitchen technology have been developed to meet the requirements of the food retailing industry," emphasises Patrick Simon. In addition to catering, self-service offers with fresh convenience products are one of the top trends in food retailing. In the THINK FRESH segment, AICHINGER will be demonstrating the "ingredients for success" for product presentation which increase the impulse to buy and at the same time hygienic and temperature safety - for chilled and hot fresh products, in service and self-service.

The new, SIRIUS Swing refrigerated counter with its serpentine curves is downright seductive. In combination with attractive glass tops and the multi-stage Frontline display case integrated into the counter, AICHINGER shows how the presentation of high-quality fresh products can look.

AICHINGER's Fresh Food experience worlds appeal to all of the senses - and in future will go even further with digital technology. The spectrum ranges from a world premiere in product lighting and digital store management to sales optimisation and avoidance of food waste. Drastic reduction of energy costs, more efficient staff deployment, more turnover and profit - visitors can experience how this works in the separate "Digital Dark Room" at the AICHINGER stand.

"In Urs Bischof, we have been able to gain a distinguished professional with experience in all areas of gastronomy. He will decisively strengthen us on the path of "gastronomization" in non-gastronomic sectors as well," says Aichinger Managing Director Dr. Oliver Blank.

"I was inspired to take this step by the enterprising Aichinger management team, who in recent years have succeeded in establishing one of the leading companies in food shop fitting beyond the DACH region. Aichinger is advancing the evolution in all aspects of the fusion of food retail and food service and is for me also the driving force behind the new holistic, networked digitalization of food retail and food service. I am very proud to be part of shaping the future of Aichinger and their excellent team". - says Urs Bischof.

At südback 2019, shop fitting specialist AICHINGER will be demonstrating how handcraft bakers can successfully position themselves in times of discount prices and online shopping. AICHINGER's interior designers, together with the lighting specialists from we-shoplight, have created a stand concept that is particularly inviting, near to nature and transparent. The central themes are thus fitted into the perfect setting:

• Baking craft – emotionally staged and LIVE for all the senses.
• Creative bakery snacks for sale from dawn until dusk. To serve or for self-service.
• AICADEMY: Bakery snack and gastronomy advice from real professionals. From the average store up to the large freestander.  
• Esspress It by the Coffeeshop Company – innovative lifestyle concept for coffee and more.
• Individual shop and light design – for sales promoting product lighting and a feel-good atmosphere.

The very foundation of the AICHINGER südback presentation is the authentic staging of handcrafted baked goods. "There are enough people who, despite discount prices, consciously spend a little more on baked goods and bakery snacks if they can recognise the difference and taste it," says Dr. Oliver Blank, Managing Director of AICHINGER. "The baker of tomorrow must literally pick up the customers, with fast to-go offers as well as customised feel-good rooms to enjoy this on site. And with the characteristic qualities which distinguish a good, genuine and true baker of confidence: Honest ingredients, unique recipes and freshness that can be experienced".

The centre stage of 156 square metre Aichinger stand is therefore the presentation of the handcrafted bakery products.  To ensure that the top products catch the customer's eye, special attention getters are integrated into the counter presentation as "sales boosters": MaxxPoint and AirMaxx. They keep fresh goods well chilled and are also particularly ergonomic for sales staff. The shopfitting experts will also be showing the new self-service refrigeration units from the TopSpot series, which can be attractively integrated into the store design - the baker's answer to the increasing customer demand for convenience and speed, and easy to combine with classic service sales. The matching digital price labelling systems from Shop IQ, combined with electronic and digital payment systems, will also be on display.

A special AICHINGER highlight: the snack specialists at "AICADEMY" will prepare innovative bakery snacks for the baked goods produced live – and for any time of day. The AICADEMY consultants will be demonstrating how bakers can create innovative snacks that are "reliable in calculation and success" at the same time. "For it to really work in everyday practice, the processes must be right, the equipment must be as flexible as possible and baker-affine ingredients must be used," says Klaus Wydra, head of AICADEMY. Directly next to the Aichinger main stand,  the AICADEMY experts will demonstrate live in a compact sales kiosk, that this not only works at high-frequency and large free stander locations, but is also possible in small areas.

The vegan chef, Estella Schweizer will also be watching alongside the AICADEMY consultants. Cooking, baking and healthy eating have long been her passion and calling. Together with the AICADEMY, she will prepare fresh and seasonal dishes on the Sunday and Monday of the fair, which not only tickle the palate but also pay tribute to health.

The newly developed Espress It by Coffeeshop Company module shows that baked goods sales, bakery snacks and coffee specialities complement each other perfectly - a meeting place for trendy coffee and tea delights in premium quality in a casual lounge atmosphere. At AICHINGER in Hall 7, Stand 7D11.

The interior architect FH Jürg Bräm has taken over the role of the new managing director at the Winterthur location. 

"We are very pleased that with Mr. Bräm we have gained an experienced expert in shop fitting and a great leader for this challenging position", says AICHINGER Managing Director, Dr. Oliver Blank.

"To assume a large part of the responsibility and to further expand the product business as well as the project business is a new assignment to which I gladly devote myself" - says Jürg Bräm. Together with the Swiss AICHINGER team, Jürg Bräm will further develop AICHINGER Schweiz GmbH as a future-proof and efficient location in the AICHINGER world.

Shop fitting design is a form of art in which the customer is happy to shop and linger. Sustainable (interior) architecture can significantly improve working and living conditions. Whether it is an extension, reconstruction, conversion or a new building, customers and their needs are the focal point for every consideration. 

The new Head of Interior Architecture & Design at AICHINGER, Ulla Basqué, sees herself as a source of ideas and has taken over the direction of one of the largest architectural teams in the shop fitting industry. In this way, highly individual complete solutions for contract furnishings will continue to be created from a single source in the future. Taking on new perspectives and utilising all available potentials for change are at the center of Ulla Basqué’s considerations. 

With her many years of experience in the field of interior design and her prestigious awards such as the Interior Designer of the Year Award 2016, AICHINGER sees Basqué as the right person for the further development of architecture. Thanks to her contacts and synergies with a wide variety of partners, close cooperation with scientific institutions and associations, more can be achieved for customers.

At INTERNORGA, besides the forum concept and the spirit of innovation, you can count on a top-class range of exhibitors. At AICHINGER, gastronomic inspirations, impulses and new ideas are clear in focus this year. The branching of retail and gastronomy concepts, offers the chance of increasing the frequency, but also the emotional charge of the sales strategies. Therefore, it is not uncommon for retailers to rely on targeted gastro approaches and recognize their added value.

Which gastro service is the right one? All of those which deliver customer value and fit the target group. This extends from the well-done snack-bar increasing the stay in the store, to independent restaurants which provide an independent concept, to the quick hot drink in a feel-good cafe, to holistic concepts that combine existing goods with gastronomy. AICHINGER has recognized this trend, because ultimately it is always about revitalizing business premises. The more frequency there is in a shop concept, the more you benefit from it. The gastro impulses shown by AICHINGER offer each operator clear added value and help them to be even more successful. The subject of area profitability vs. emotions is important. In the smallest of spaces, a maximum live cooking experience with integrated exhaust air - this trend is served with the AICHINGER innovation ROG - ROLL'N'GRILL® with clever, modern snack concepts that are presented to the public in a live presentation. The ROG is a plug-in single unit for the automatic grilling of meat, fish and vegetables and is based on three rotating, horizontally arranged and uniformly heated frying surfaces.

In the presentation area of ​​the goods, top-class glass cabinets emphasize the self-service character and with our AICHINGER subsidiary "birkenstahl", the visitor experiences individual approaches and many years of experience in stainless steel production. birkenstahl is one of the leading providers of food service equipment and knows exactly what service equipment has to do and, above all, endure. Visit our stand at the Internorga and learn more about the perfect presentation and staging of food. Hall B2 | Stand: 313

The challenges and opportunities for bakeries in Germany and Europe require new thinking and new concepts. Consumer, shopping and nutritional behavior, health awareness and convenience orientation: the changes are obvious. AICHINGER Managing Director Oliver Blank: "Whether it's a traditional bakery or a bakery chain in competition with food retailing and system gastronomy, the bakery companies have to develop further. Added to this is digitization with new options for store and branch management as well as the combination of stationary business and online shopping. For bakers, new opportunities arise in existing store concepts, but also with completely new convenience concepts. "Under the motto FIT FOR FUTURE, AICHINGER shows how bakers can transform market changes and trends into opportunities and business success - from the intelligent detailed solution to the holistic shop concept.

You can all find this at the AICHINGER exhibition stand:

New possibilities for sales promoting staging of breads and bakery products: This is how bread and bakery expertise are presented and successfully distinguishes itself between discount stores and system gastronomy.

Bakery Snack - the next level: Innovative bakery snacks that stand out from the competition - ultra fresh, for every taste. This turns market opportunities into sales and earnings.

Ambiance meets efficiency: Creative design, a light and feel-good atmosphere in harmony with efficient work processes that are functionally well thought-out so that the sales staff can master them perfectly in everyday life. That's how you attract customers and turn them into fans.

Aichinger "bakery of creativity": What the open view baking area at the bakery is, is the creative studio at the AICHINGER stand. AICHINGER’s creative people show live how tailor-made concepts are created, give first-hand tips and, upon request, even scribble their first ideas down on paper.

Aichinger 100% live: Everything that is shown at the iba is live, real and can be transferred 1:1 to the bakery. Aichinger also provides a full view behind the counter and into the preparation area. This is how success is furnished