Success needs


Shop furniture, ambience and presentation of goods are more important than ever in the modern food retail sector. AICHINGER offers unique expertise in everything from setting up the advance payment area to implementing the fresh food section.  We have the most innovative products for this, including our multi award-winning SIRIUS3 refrigerated counter.

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Markthalle Braunschweig by real, Braunschweig

The facts:

Size: 10.000 m²
Location: Outskirts of Braunschweig
Assortment: Grocery retail with extensive fresh food area for meats, sausage and cheese products
Implementation: Team Haan

Market Hall Braunschweig

Just two years after real opened its first market hall in Krefeld, the same concept was also implemented in Braunschweig. And, at this location it will be no coincidence that the success of this model market hall will continue, as the market in Braunschweig had already been above average in profitability even before the conversion. As Braunschweig is a commuter city situated between the VW Wolfsburg and Salzgitter locations, the share of premium customers is correspondingly high.
When entering the new market hall, which is open from Monday to Saturday from seven to midnight, an inviting atmosphere welcomes you. Here no ordinary entrance awaits the customer, but instead a doorway into an extraordinary world of shopping. Already in the entrance area is the in-store bakery which is furnished with the AICHINGER ARTline counter. Each day a wide selection of homemade cakes, flans and pastries are freshly baked here and on offer.
The heart of the market is the fresh food area. AICHINGER success consultant, Ingolf Weiershaus planned the entire meat, sausage, fish and cheese department together with those in charge. Numerous module combinations provide the 40 m counter line with an exclusive look. That is exactly why the fresh food area is an absolute eye-catcher and underlines the high quality of the fantastic products. For instance, an exceptional quality and diverse assortment of cheeses from different nations awaits a connoisseur of cheeses. In addition to the top products SIRIUS3 and AirMaxx recirculating air cooling counter, the SIRIUS SetPOINT glass showcases round off an impressive and sophisticated product presentation. Especially impressive is the fish counter: in a large basin of ice, a wide and fresh selection of fish and fish delicacies are offered. In view of the wonderful response in Krefeld and the successful start in Braunschweig, real plans to soon follow with other market halls at other locations.

Upcoming dates

  • 21.09.2019

    Südback 2019 - Stuttgart

    21.09. - 24.09.2019 | Hall 7; booth 7D11

    The südback fair is one of the most sought-after and important trend fairs for the bakery and confectionery trades in Germany.

  • 15.03.2019

    Internorga 2019 - Hamburg

    15.03 - 19.03.2019 | Hall B2; booth 313 EG

    The first address for top decision-makers, innovative spirit, diversity of exhibitors and depth of content

  • 20.10.2018

    FBK 2019 - Bern

    17.03. - 20.03.2019 | Hall 3.2; booth E06

    FBK – the only Swiss specialist trade fair for bakery, pâtisserie, confectionery, chocolate, ice-cream, coffee and take-away – is THE meeting point for these business sectors.