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AICHINGER can develop the right success strategy to fit out your bakery branches. We can help you on the road to success based on our decades of experience.

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Bakery Plank, Postbauer-Heng

The facts:

Size: 80 m²
Location: Industrial Park
Assortment: Dry and chilled bakery products
Implementation: Wendelstein Team

Bakery Plank

The Plank Bakery from Mühlhausen on the edge of the Altmühltal valley is a perfect example of how the traditional bakery trade can be combined with a franchise business. The bakery is currently run by two generations: Hermann and Jakob Plank manage the large company together. Plank is working with AICHINGER for the fourth time now and was also the first contact person for the new branch in the REWE store in Postbauer-Heng near Neumarkt. The concept development and concept implementation were mainly focused on two core issues: Firstly, of course, the traditional clientele closely associated with the baker should continue to be addressed, but at the same time the target group of self-service buyers in the supermarket should be made more aware of the product range. The goods are presented in an AICHINGER-ARTline counter. This not only provides the right technology but also makes cleaning easy for the sales personnel. The supportless glass top allows a clear view of the baked goods and goes well with the unique front design.

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