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Bakery & Bistro Hiltner, Amberg

It was about nothing less than this that in the 650 m² former car dealership, both the design and implementation of the new Hiltner Bakery's main business was conceived. Up until now, the family business has run five smaller stores in and around Amberg, and now in their new location, in addition to direct sales, a large new area needed to be created especially for food consumption. And the new bakery has been accommodated here as well.
Their own entrance and exit parking provides mobile customers with the convenience they need - as the bakery is located directly on a secondary road with up to 30,000 cars passing by daily. A high customer potential for this successful bakery-bistro concept, combines not only bakery expertise, but catering and take away business in an unique way.

And here where at one time new cars were displayed, now there is a bakery which provides an extensive gastronomic variety. The features which the three fully glass-paned rooms, offering visibility from all sides, was a particular challenge for AICHINGER architects.

"With a clear structuring of the areas of bread and bakery goods, confectionery, gastronomy and up-front cooking, as well as the world of coffee and hot beverages, we are able to lure the customer with this quick orientation. Upon entering the room, the customer can know exactly where to get exactly what s/he wants without being overwhelmed by the size of the room," says Daniel Schmidt, AICHINGER consultant.

Bread and bakery goods have been staged within a totally glassed front, the effect generating a broad announcement of what is available. Inside the support free  ARTline counter, snacks, pasteries and cakes simply shine through. And from morning til evening, preparation and cooking is done at the cooking station before the eyes of the customer where real fresheness is perfectly demonstated. The right lighting concept was provided by the experts from we-shoplight here.

Thanks to this diverse food cumsumption concept, the café is well frequented until closing time at 7:00 pm and also on weekends. "Although we are situated here on the edge of town and not in the city center, seating - especially on the weekends ? is sometimes only possible by reservation," says Andreas Hiltner. "We have all been surprised at how well received the new store is from the guests." The turnover has more than exceeded the expectations of the Hiltner family.

Also the various seating areas and "experience zones" have been partitioned so that both young and old can feel at home here. Whether you would like to have a quick coffee at the bar, a communicative breakfast with friends or simply enjoy a relaxing end to the day in the lounge or perhaps a private lunch in the bistro area - at Hiltner's everyone will find a place!