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April 2010

Kohl-Brot, Saarparkcenter Neunkirchen

Category: Cafés und Coffee Shops, Bäckereien

Short facts

AICHINGER Achievements

Surface space

115m2

Conception, planning, designing
and equiping, coordination of construction site

Location

Shopping center

Product range

Bread and bakeries, coffee shop

Consultant

Bernd Ott

"A winning inner harmony"

The Saarpark Centre is in the heart of Neunkirchen being the largest shopping centre in Saarland and far beyond, with over 130 stores on a sales area of approximately 34,000 square meters. The AICHINGER consultant Bernd Ott realised the new "Kohl-Brot Café" for Kohl-Brot next to another branch in the front-cash zone.

It strikes everybody visiting the centre immediately. A bright shiny orange and bread and bakery products staged optimally in a PANEVARI® bread shelf but also pastry and other "temptations" attract the attention of customers passing by. The support less, transparent ARTline glass top also from a distance allows a clear view to the goods. "We felt it was important to highlight the core competences of a craft bakery, to draw the attention to the goods and to distinguish ourselves from the other food concepts in the centre" the owner Dr. Steffen Kohl says.

Inside the shop really seems to swing - curved forms and a rounded counter line, completed by an orange ground line lead the visitor to the back of the room. A "consistent harmony of light and colour in combination with the right forms" Dr. Steffen Kohl describes the new project talking of a "winning inner harmony." Fully in line with the company slogan "This is where the sun is rising!" the experts of we-shoplight realised the light concept for the guests' area: The gold coloured ceiling lamps go perfectly with the opulent textile prints along the counter line and the walls without leaving the room look old-fashioned and dusty.
"The AICHINGER designers always headed for the best always fine-tuning the planning with regard to the right balance of colours, forms and light."

In the back of the room you can experience the philosophy of the owners Kathrin und Dr. Steffen Kohl: "To eat is a basic need, to savour is an art." The new "Kohl-Brot Café" therefore offers the right scene.


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